Classification: Full-time
Team: Client Services
Reporting to: Group Account Director
Estimated Start: January 2021
Location: REMOTE – Anywhere, US or Canada
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.
What’s the role
We’re looking for an Associate Director of Programmatic who can lead strategy for clients while supporting the growth of programmatic in North America. You will be at the forefront of programmatic innovation whilst leading on the largest accounts within the portfolio. You will own client relationships and programmatic strategy. You will be accountable for execution consistency and mentorship. You will be in the weeds, while also partnering with clients, account services, product, and new business teams.
Tell Me About The Company
Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:
- to change the future of digital advertising
- to build the best company to work for
For more info, why not take a look at our and our , which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.
What this job is:
- Strategic.You will be at the forefront of helping to solve our client’s challenges and drive growth for their business and ours.
- Consultative. Lead strategic plan development and oversee all programmatic activations within both a cross-channel team and with Group Account Directors
- Relationship Focused. Provide the senior voice for programmatic authority, and build relationships with client stakeholders and programmatic partners.
- Growth Minded. Lead deck creation for programmatic pitches, account audits, business reviews, annual plans and QBRs.
What this job isn’t:
- Static, siloed, stagnant, or slow.
Give me a breakdown of what an Associate Director, Programmatic at Brainlabs does:
Account & Relationship Management
- Serve as the primary point of contact and programmatic relationship owner
- Educate clients on industry trends to evolve the maturity of their digital programs
- Proactive and creative problem solver with the uncanny ability to delegate, multitask, and seamlessly manage tight deadlines
Account Management
- Work with business stakeholders to understand campaign media and audience objectives, pairing with custom programmatic solutions
- Perform regular analyses and make data-driven recommendations, following our ‘test and learn’ methodology
- Implement & use Brainlabs’ tools on all accounts where applicable, while isolating opportunities for automation
Planning & Campaign Excellence
- Develop and present data-informed strategic approaches, including complementary tactical and audience plans
- Oversee, support, and coach programmatic talent in implementation — and push them to think beyond the brief
- Use advanced tracking, targeting, and bidding strategies to deliver on business KPI’s
- Assist with the implementation of campaigns and QA, including process refinement
- Help troubleshoot issues related to data accuracy, creative approvals or technical anomalies as they arise
Team Management & Leadership
- Manage up to 5 direct reports and mentor indirect managees utilizing a strengths-based coaching approach
- Actively participate in wider company initiatives including, but not limited to, new business pitches, cross-sells and internal marketing efforts
- Cultivate an atmosphere that embraces diversity and inclusion
What we really want:
Someone who can own and drive forward programmatic innovation for clients, and can evangelize learnings to inspire direct and indirect reports to push the boundaries
What particular set of skills would suit this role?
Essential Skills
- Deep knowledge of performance media and analytics (can turn data into a story)
- A high degree of accuracy, vigilance and attention to detail
- Effectively manage client relationships and internal/external stakeholder expectations
- Strengths-based coaching mentality
- Proactive, positive, self-motivated, and an entrepreneur at heart
- Strong analytical, data interpretation and research skills
- Proven ability and appetite to learn new technologies, process, and automation quickly
- Intermediate knowledge of VBA/Excel Macros
Essential Experience
- Managed programmatic budgets in excess of $250K/month
- Expert-level knowledge and trading in DV360 and The Trade Desk
- Experience with brand-to-demand programmatic campaign planning and execution
- Project task management and ticketing systems
Desirable Experience
- CM360 (“DCM”) experience, either in collaboration with Ad Ops or directly trafficking
- Use of a DMP, CDP, CRM connectivity into a DSP or other 1P/2P data augmentation
- Trading experience in Amazon and Yahoo!
How will I know I’m doing it right?
Here, we evaluate every Brainlabbers’ performance on how they live our four core values in addition to their work quality. As far as work quality for this role, you will be evaluated on client satisfaction, team leadership, and programmatic knowledge gained during your time here!
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to .
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