Director of Affiliates

Our client, a fast-growing online casino startup preparing for a new market launch, is seeking an experienced Director of Affiliates to take full ownership of affiliate strategy and growth. As one of the first key hires, this is a unique opportunity to shape the foundations of a brand set to stand out through innovation and exceptional player experience.

The successful candidate will bring proven expertise in affiliate marketing within iGaming globally, a strong network of partners, and the commercial acumen to drive measurable acquisition and retention results. This role is ideal for a hands-on, entrepreneurial professional eager to make a direct impact in a startup environment.

Location: Fully Remote

Responsibilities:

As Director of Affiliates, your broad responsibilities will include but are not limited to:

• Own the affiliate budget and investment strategy.

• Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI.

• Build, manage, and nurture strong relationships with key affiliates and media partners.

• Negotiate competitive commercial agreements and commission structures to maximise profitability.

• Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV.

• Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed.

• Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space.

• Develop forecasting models for acquisition, CPA, revenue share, and player value.

• Build reporting frameworks and dashboards to drive data-led decision making.

• Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners.

• Make commercial recommendations based on performance data and market opportunities.

• Establish KPI frameworks for affiliate performance and partner profitability.

Requirements:

• Minimum 5+ years’ experience in affiliate management within iGaming, with proven success in the online casino vertical.

• Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets.

• In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation.

• Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets.

• Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions.

• Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions.

• Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment.

• Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value.

• Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity.

• Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners.

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

What we offer:

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.