Inspired by the belief that food is medicine, Kroma is on a mission to simplify how people integrate functional superfood nutrition into everyday life while making it taste so good, you won’t believe it’s this good for you. We have scanned the world to find the most nutrient dense, high integrity, sustainably sourced superfood ingredients available. We are at the forefront of the wellness space, pioneering new approaches and moving with incredible speed. Now that we are officially launched, it’s time to grow Kroma into the wellness brand of the future. As Kroma’s Director of CRM, you will be responsible for creating and managing the CRM / Retention strategy focusing on maximizing lifetime value and enabling customer advocacy. You will ensure a personalized, efficient, and measurable customer experience. In this role, you will be working closely with the Chief Marketing Officer to support the broader marketing communication strategy and to fully leverage our CRM system to ensure our business objectives are met. The right candidate will be able to use their deep understanding of analytics to create new programs in increasingly inventive ways. It’s essential that this person have strong analytical experience and a proven track record of building data- backed CRM strategy. This role is remote.
Role + Responsibilities
- Develop an overall lifecycle marketing roadmap to convert new and retain existing Kroma subscribers with relevant, timely, and targeted communications
- Oversee all SMS communications, In-app push notifications, email workflows and offline (direct mail, inbox assets)
- Optimize Kroma’s current channel programs through best-in-class content marketing and segmentation relevant to each customer’s lifecycle
- Work closely with our creative team to bring key campaigns to life — you must own the process from ideation to post launch insight
- Utilize data and strategic insights to create new initiatives and programs that support the lifecycle strategy
- Develop segmentation and audiences through analytics deep dives; this requires ongoing iteration and assessment
- Implement a testing strategy with the goal of creating more engagement and delivering higher lifetime value
- Benchmark competition and develop recommendations on best-in-class CRM practices
Qualifications
- 10+ years of experience in marketing, with a minimum of 5+ years working in CRM with a deep understanding of customer lifecycle management
- Experience in driving successful programs through key communications channels such as email, push, in-app messaging, re-targeting, and SMS.
- A strong pulse on best-in-class retention practices, including personalization, triggers, email deliverability and innovative customer approach
- Deep data analytics skills with a strong test and learn background
- Deep segmentation skills in order to deliver the right message, to the right cohorts and the right time
- Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendation