True North Custom provides strategic marketing solutions for more than 500 clients nationwide. Using custom content via digital, print and online campaigns, we target audiences through advanced analytics and strategic marketing messages designed to move readers to action.
Our managing editors strategize with clients as editorial experts to create content that advances marketing goals and initiatives and successfully drives ROI. They develop an intimate understanding of each client’s business initiatives, competitive challenges and target audience to ensure the content True North produces uses the right voice, tone and readership levels to effectively reach their intended audiences.
We are looking for someone with content editing experience, excellent communication skills and a fierce desire to help clients find success. We value energy, passion, authenticity and creativity. If working for an organization that is dedicated to making a difference is where you want to be, then this is the position for you.
Who you are: someone who is dedicated to the written word, accuracy, your clients and your fellow team members. You are a curious, lifelong learner who collaborates well with others and is always a team player.
Key Responsibilities
- Developing and maintaining a deep and current understanding of the custom media and healthcare industries and a comprehensive knowledge of True North’s products and services
- Strategizing with designers and account managers to create and produce effective marketing products that are consistent with our clients’ brand standards and facility objectives
- Serving as a client’s point of contact for editorial content expectations, needs and discussions
- Providing copywriters with a strategic understanding of each assigned article and how it fits into the overall product objective, as well as each client’s marketing plan
- Mentoring copywriters to help them continuously improve and enhance their writing skills by offering insight, assistance and explanation of revisions
- Assigning, writing and editing copy to ensure it meets True North’s standards of excellence
- Managing the editorial process and deadlines for projects
- You know the three types of user intent and can write for them
- Proven experience writing and editing compelling content that attracts prospects and is optimized for search engines
- Ability to craft converting content for a number of channels, including landing pages, blog posts, emails, digital ads, video scripts, print articles and direct mail pieces
- Expertise creating highly effective headlines for a variety of channels
- Experience identifying and applying LSI keywords to support focus keywords
- Experience using tools like Yoast to optimize content for search
Requirements
- 2+ years of editing experience, with preferred focus in the healthcare industry
- Experience writing and editing web content
- Ability to strategize with clients to create targeted content for each project
What We Offer
- Competitive compensation and benefits package
- Flexible work schedules and remote work opportunities
- Customer-centric culture embracing excellence, urgency, diversity, creativity and open communication
- Collaborative environment fostering mutual respect and enhanced results
- Cultivation of each team member’s talent and abilities. We encourage and embrace new ideas and perspectives from every member of our team
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