About the Role
As a Product Marketing Manager, you will be responsible for leading strategy, planning, and execution of Go-to-Market plans for new products, product features, and other product-led launches. Working cross-functionally with Marketing, Paid Acquisition, Lifecycle, Product, Design, and more, the Product Marketing Manager will activate go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.
This is a great opportunity to join a fast-growing and innovative technology company focused on empowering hard-working Americans to take control of their finances.
This individual can be based in New York, NY, or Remote in the US.
Key Responsibilities:
Create and manage rapid ideas to execution on short and medium-term communication strategies across a range of initiatives, such as partnership with internal stakeholders, marketing team, and our agency partners.
Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, comms architecture, and launch strategy.
Partner closely with our User Research and Product teams to understand our member’s needs and the broader competitive landscape.
Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR.
Ensure alignment on product positioning and comms architecture across all channels including Marketing, Member Services, and Product.
Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
Help define and operationalize the Product Marketing function
About You
5+ years managing end-to-end marketing campaigns
Experience preferred: FinTech, Banking, Consumer finance, advertising/marketing agency, and/or fast-paced consumer brand.
Ability to manage multiple projects simultaneously with competing priorities and deadlines aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members.
Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
Ability to think out-of-the-box and to get creative and take risks building new products.
Results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems and advance our brand narrative.
Reputation for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
Successful track record of project management that spans time, disciplines, and stakeholders
What We Value
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of our team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Our generous benefits package includes:
Competitive salary packages and bonuses
Comprehensive medical, dental, vision and life insurance benefits
Equity based compensation
Wellness perks
Paid parental leave
Unlimited Paid Time Off
Learning and Development resources