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Business Development Manager (Middle / Senior) | Advertisers & Operators | iGaming CPA Network
We are looking for an experienced Business Development Manager to join an international iGaming CPA network.
Your primary responsibility will be identifying and acquiring direct advertisers, casino operators, and iGaming products, negotiating competitive commercial terms, and developing a profitable portfolio of offers.
We need a commercially driven professional with strong B2B sales skills who can independently manage the full business development cycle, from initial outreach and negotiations to integration, traffic launch, and account growth.
Priority GEOs: LatAm, Asia, MENA, Africa.
Responsibilities
Identify and acquire direct advertisers, casino operators, and iGaming products for the CPA network.
Establish relationships with decision-makers and manage the entire B2B sales cycle.
Build and expand a portfolio of direct advertisers and competitive iGaming offers.
Negotiate CPA, RevShare, and Hybrid agreements, including rates, caps, conversion qualification criteria, holds, and payment terms.
Identify the affiliate team's demand for specific GEOs, traffic sources, and products.
Coordinate advertiser onboarding, technical integrations, postback/API setup, and tracking verification.
Work closely with Affiliate Managers to organize initial traffic tests and evaluate results.
Develop existing advertiser relationships, negotiate higher caps and improved rates, and introduce additional GEOs and products.
Monitor offer performance, conversion approval rates, traffic quality, and portfolio profitability.
Participate in reconciliation processes, resolve payment discrepancies, and coordinate outstanding payments with the finance team.
Maintain accurate CRM records, commercial forecasts, and launch pipelines.
Represent the network at industry conferences and business events.
Requirements
2+ years of relevant Business Development, B2B Sales, or Advertiser Management experience in iGaming for Middle-level candidates; 3+ years for Senior-level candidates.
Mandatory hands-on experience working on the CPA network or media buying side, personally sourcing and onboarding direct advertisers, casino operators, or iGaming products.
Proven experience managing the full advertiser acquisition cycle: prospecting, negotiations, commercial agreements, integration, launch, and account development.
Strong understanding of CPA network economics, CPA, RevShare, Hybrid, FTD, approval rates, caps, holds, and reconciliation.
Strong B2B sales capabilities, including reaching decision-makers, identifying business needs, handling objections, and closing deals.
Ability to negotiate commercially attractive offers while maintaining network profitability.
Practical experience with international iGaming markets, preferably LatAm, Asia, MENA, or Africa.
Understanding of affiliate traffic, media buying, SEO, and advertisers' requirements for different traffic sources.
Familiarity with affiliate tracking, postback/API integrations, and technical launch coordination.
Analytical mindset and experience working with CRM systems, commercial KPIs, and performance reports.
Excellent business communication and negotiation skills.
English proficiency sufficient for independent international business negotiations, preferably B2 or higher.
Nice to Have
An established professional network of direct iGaming advertisers and casino operators.
Proven success in acquiring and launching new advertisers or products.
Experience negotiating exclusive offers, increasing caps, and improving CPA rates.
Understanding of different acquisition channels, including media buying and SEO.
For Senior candidates: experience managing strategic accounts, closing complex deals, and improving business development processes.
What Matters Most
We are specifically looking for someone who has personally acquired and onboarded direct advertisers or iGaming products into a CPA network or media buying operation.
Experience exclusively selling services or products on behalf of a casino operator, without direct advertiser acquisition experience, does not meet the core requirements of this position.
The ideal candidate should be able to independently source advertisers, negotiate profitable deals, coordinate launches, and demonstrate measurable commercial results.

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