Тип вакансії: Повна зайнятість

Розташування:

Зарплата: $2500–$4000

We are looking for a Head of Digital Marketing who can manage not only advertising accounts, but the entire customer acquisition ecosystem: performance channels, CPA partners, analytics, funnels, budgets, team management, and achievement of business targets related to loan disbursements.
This position is ideal for a candidate who is data-driven, able to quickly identify bottlenecks in the funnel, scale high-performing channels, and build a strong marketing team.

What We're Looking For
At least 2 years of experience in a leadership role within Digital Marketing or Performance Marketing
Experience managing a team of 4+ specialists, including media buyers, affiliate managers, SMM specialists, retention/CRM managers, and analysts
Hands-on experience with performance marketing channels: Google Ads, Meta Ads, TikTok Ads, CPA/Affiliate Traffic
Strong understanding of key marketing metrics: CPA, CPL, CPS, CAC, ROMI, EPC, CR, and Approve Rate
Experience managing advertising budgets and monitoring channel performance
Ability to analyze the entire conversion funnel: registrations, applications, approvals, signings, and disbursements
Experience working with CPA networks, affiliate partners, bid management, and traffic quality control
Strong leadership skills, including task delegation, KPI management, employee development, and team building
Experience in MFO, fintech, lending, or consumer finance will be a significant advantage

Required Tools & Platforms
Google Ads, Meta Ads Manager, TikTok Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio, Power BI, Metabase, or similar BI tools
Advanced Excel / Google Sheets skills
CPA/Affiliate platforms: Affise, Everflow, Tune, Keitaro, or similar
Tracking and analytics tools: AppsFlyer, Adjust, Firebase, or similar
CRM/CDP systems and internal administrative platforms
Customer communication channels: Telegram, Email, SMS, Push Notifications
Task management tools: Jira, Trello, Asana, Notion, or similar

Key Responsibilities
Lead the digital marketing function and take ownership of customer acquisition targets
Monitor and optimize key business metrics, including first-time disbursements, total disbursements, CAC, CR, Approve Rate, Signing Rate, and ROMI
Develop and scale acquisition channels such as Google, Facebook, TikTok, CPA, mobile traffic, and alternative traffic sources
Manage CPA partnerships, including pricing, traffic quality, scaling opportunities, partnership terms, and payout control
Analyze the marketing funnel and identify growth opportunities at every stage: Registration Application Approval Signing Disbursement
Manage and allocate the marketing budget across channels based on performance and ROI
Set goals, assign tasks, monitor KPI achievement, and support employee development
Generate hypotheses, launch tests, and evaluate results based on data and performance metrics
Collaborate closely with Product, Risk, Analytics, Contact Center, and Sales teams
Participate in strategic business decisions that drive company growth

What We Offer
Fully remote work environment
Schedule: MondayFriday, 9:00 AM 6:00 PM (Spain time)
Competitive salary with opportunities for financial growth
Direct impact on key business performance indicators
Autonomy and decision-making authority within your area of responsibility
Opportunity to build, develop, and strengthen your team
Support for launching new hypotheses, channels, and marketing tools

Expected Outcomes
Achievement of targets for first-time and total loan disbursements
Reduction or maintenance of CAC within planned benchmarks
Improved efficiency of performance marketing channels
Successful scaling of CPA partnerships and alternative traffic sources
Greater transparency in analytics and stronger team performance
A systematic, data-driven approach to funnel optimization rather than simply running advertising campaigns

The post Head of Digital Marketing appeared first on Remote Work Ukraine [Українське].