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Marketing Team Lead – US Market
Company: Crystalia Glass
Contract: B2B
Format: Remote
Market: US
Working hours: at least 6 hours of daily overlap with US Eastern time (8:30 AM-5:00 PM ET)
Media budget: $200K+/month ($2.4M+ per year)

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

We are looking for a Marketing Team Lead who will turn the CMO's strategy into execution, lead our distributed marketing team day to day, and own the performance of our paid channels. This is a hands-on leadership role for someone who brings solutions, not questions.

WHAT YOU'LL DO
Build quarterly plans, set team priorities, and deliver on agreed targets independently
Lead the marketing team day to day: task allocation, 1:1s, feedback, performance management
Own the performance of Paid Search and Paid Social: optimize campaigns and reallocate budget between channels within agreed limits
Lead AI adoption across the team: design and launch AI workflows for content, creative, lead qualification, and reporting, with measurable impact
Review and approve briefs, creatives, content, and landing pages before launch
Run funnel analytics and weekly reporting (GA4, GTM, HubSpot, dashboards, attribution)
Manage SEO, content, and CRM initiatives through the specialists who own them
Manage agencies and contractors based on outcomes; recommend replacements when needed
Work with Sales leadership as a peer: analyze lost deals, objections, CRM notes, and call recordings, and turn findings into changes in messaging, targeting, and content
Execute partnership and PR programs with architects, interior designers, and trade professionals
Build documented processes, briefs, and quality standards
Act as the CMO's deputy when needed

REQUIREMENTS
3-5+ years in marketing, including 1-2 years of team leadership
Direct experience managing about 4+ marketing specialists or contractors, including hiring, feedback, performance management, and tough personnel decisions
US-market marketing experience: demand generation and brand presence, with accountability for results
Hands-on AI implementation in marketing operations with measurable results
Experience managing paid media budgets and reallocating them between channels
Strong analytics: GA4, Google Tag Manager, HubSpot (pipelines, workflows, lead scoring, attribution reports), Google Ads, Meta Ads Manager, Search Console, Ahrefs or Semrush
Experience with agent and automation platforms (n8n, Make, Zapier AI, HubSpot Breeze, Claude or OpenAI APIs), AI image and video tools, landing page optimization and A/B testing, Figma or Canva for design review, and call recording tools (Gong or similar)
English C1 with strong written English

STRONG ADVANTAGES
Premium or luxury market experience; interior design, architecture, high-end residential construction, furniture, or similar
Marketing through architects, designers, contractors, or other specifier channels
Showroom, trade-show, or physical retail marketing
New product launches in an established market
PR and media relations in design, architecture, or lifestyle
Experience with AI agents and prompt engineering

WHO THRIVES HERE
Analytical and data-driven, with strong ownership and independence. Accountable for outcomes, comfortable in a lean and fast-changing organization, and able to balance brand building with measurable revenue.

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