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Universal Parallel is a digital advertising company specializing in delivering effective, data-driven advertising campaigns.
We are looking for an experienced Ad Operations Specialist to join our Awareness team, with a strong focus on YouTube and Meta advertising.

This is not a traditional PPC or performance marketing role. We need someone who understands how to launch, manage, and optimize large-scale Awareness campaigns, with a focus on reach, views, media delivery, cost efficiency, brand safety, and campaign quality.
You will take ownership of the technical execution of assigned campaigns, from preparation and launch to daily optimization and final delivery.

What You'll Do
Campaign Setup & Management
Set up, launch, and manage Awareness campaigns, primarily on YouTube (Google Ads / DV360) and Meta.
Ensure campaigns are implemented accurately according to approved media plans and campaign requirements.
Manage campaign budgets, targeting, placements, bidding strategies, and delivery.
Conduct pre-launch and post-launch quality checks.

Campaign Optimization & Delivery
Monitor active campaigns daily to ensure delivery targets are met.
Optimize campaigns for reach, views, CPM, CPV, viewability, and other campaign-specific KPIs.
Control pacing, media buying costs, and campaign margins.
Identify and resolve underdelivery, overdelivery, and performance issues.
Ensure campaigns achieve agreed delivery volumes within the scheduled flight dates.

Tracking, Brand Safety & Reporting
Implement and validate pixels, conversion tracking, and third-party verification solutions when required.
Apply brand safety and suitability requirements, including placement exclusions and approved inclusion/exclusion lists.
Maintain accurate campaign data and document significant optimizations.
Provide reliable performance data to Account Managers for client reporting.

Operational Excellence
Monitor advertising account balances and coordinate timely top-ups.
Troubleshoot technical and platform-related issues.
Collaborate with Account Managers, Senior AdOps Specialists, and the Digital Director.
Follow established SOPs and contribute ideas for process improvements and automation.

What We're Looking For
3+ years of experience in Ad Operations, digital media buying, or PPC.
Strong hands-on experience managing YouTube advertising campaigns through Google Ads and/or DV360.
Practical experience launching and optimizing Meta Awareness campaigns.
Solid understanding of Awareness advertising metrics: Reach, Impressions, Frequency, CPM, CPV, VTR, and Viewability.
Experience managing campaign pacing, budgets, bidding strategies, and delivery targets.
Understanding of brand safety, placement management, and audience targeting.
Experience with campaign tracking, pixels, and analytics tools.
Strong analytical skills and attention to detail.
Ability to manage multiple campaigns simultaneously and proactively identify delivery risks.
Comfortable working with structured processes, QA checklists, and reporting tools.

Nice to Have
Experience with DV360 and programmatic advertising.
Familiarity with third-party verification tools such as IAS or Zefr.
Experience working in a digital advertising agency.
Knowledge of TikTok Ads.
Experience with advertising automation and AI-powered optimization tools.

What Success Looks Like
Campaigns launch accurately and on time, without critical technical errors.
Campaign delivery targets are achieved within agreed deadlines.
Campaign pacing, media buying costs, and margins remain under control.
Awareness KPIs are consistently monitored and optimized.
Tracking and brand safety requirements are implemented correctly.
Campaign data is accurate and available for client reporting.

Why Join Us?
You'll work with a team focused on building efficient, scalable advertising operations, managing campaigns across multiple markets, and continuously improving the way digital advertising is delivered.
This role offers the opportunity to deepen your expertise in YouTube, Meta, and programmatic Awareness advertising, take ownership of campaign delivery, and contribute to the development of our AdOps processes.

Interested? We'd love to hear from you!

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