Тип вакансії: Повна зайнятість

Розташування:

About Project:
The product is a leading cloud communications platform that helps businesses connect with customers through voice, messaging, and omnichannel communication solutions. Trusted by global businesses, we combine innovative technology with a data-driven approach to help companies scale their customer engagement.

About the Role:
We're looking for a Senior Marketing Manager to become our first in-house marketing expert, fully embedded within the Product team. This is a hands-on role with high ownership, where you'll be responsible for driving marketing strategy and execution across acquisition, conversion, and retention.

Responsibilities:
Own and execute marketing initiatives across SEO, GEO, PPC, and brand marketing.
Build, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and other relevant platforms.
Monitor daily performance metrics, including spend, leads, sign-ups, and conversions.
Conduct SEO audits and drive improvements from analysis to implementation.
Lead A/B testing and conversion rate optimization initiatives.
Partner with Sales to improve lead quality and with Customer Success to increase LTV and reduce churn.
Brief and collaborate with Content and Design teams on campaign assets and experiments.
Report on marketing performance, ROI, and key initiatives to stakeholders.
Propose new growth initiatives and execute them autonomously.

Requirements:
5+ years of B2B marketing experience.
Experience working in companies with 100+ employees.
Proven ownership of marketing budgets and performance reporting.
Strong hands-on expertise in: SEO, PPC, GEO (Generative Engine Optimization) (mandatory)
Strong analytical mindset with experience in A/B testing, funnel optimization, and ROI measurement.
Excellent cross-functional communication skills.
Experience working closely with Product, Sales, and Customer Success teams.

Tools & Platforms:
Google Ads
LinkedIn Ads
Google Analytics
Google Search Console
SEO and performance analytics tools

Strong Plus:
Experience in the VoIP, telecommunications, or voice-tech industry.
Experience being the first or sole marketing hire in a growing company.
Success Metrics

Primary Metrics:
LTV
Marketing ROI

Supporting Metrics:
CAC
Conversion rates
Funnel performance
Lead quality
Customer retention and churn

What We Offer:
Fully remote work environment.
B2B / self-employed cooperation model.
Accounting assistance and support.
Company-provided equipment.
Budget for courses and professional development.
Team events and workshops.
Strong HR support and people-first culture.

Growth Opportunity:
Once you've demonstrated impact, you'll have the opportunity to hire and mentor a Junior Marketing Manager and help build the marketing function.

Hiring Process:
Recruiter Screen
Interview with Head of Product
Skills Assessment
Final Interview with the Co-founder and the Team

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