Тип вакансії: Повна зайнятість

Розташування:

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.

We are looking for a Team Lead SMM.

Requirements:
– Relevant Experience: 34+ years of experience in SMM/Digital in a leadership role (Team Lead / Head of Social / SMM Director).
– Middle Management Experience: Proven track record of managing managers or team leads, not just individual contributors.
– Data-Driven & Unit Economics: Strong grasp of business metrics (ROMI, CAC, CPA, CPL, LTV, CR). You know how to calculate the ROI of every dollar spent.
– Financial Planning: Experience in media planning, budget allocation, and defending marketing budgets.
– Analytics & Dashboards: Experience with end-to-end analytics and data visualization tools (Tableau, Meta, or advanced Excel/Google Sheets).
– Process-Oriented Approach: Experience implementing goal-setting frameworks (OKRs/KPIs) and establishing interaction workflows (SLAs) with cross-functional departments.
– SMM Expertise: Deep understanding of social media algorithms, targeted advertising principles, content marketing, and reputation management (Brand Safety).

Soft Skills:
– Delegation (Zero Micromanagement): Ability to let go of daily operations. You set goals for managers and monitor key milestones/metrics without manually checking every piece of copy or creative.
– Analytical & Business Thinking: A habit of relying on data rather than intuition to make decisions.
– Persuasion & Pitching Skills: Ability to translate SMM jargon into business language. Capable of justifying to the stakeholders results and initiatives.
– Leadership & Empathy: Ability to mentor managers, conduct high-quality 1-on-1s, resolve conflicts, and prevent team burnout.
– Proactivity & R&D Mindset: Readiness to constantly test new hypotheses, discover unconventional setups, and reject the "we've always done it this way" mentality.

Responsibilities:
1. Strategy Execution & Initiative Development:
– Decomposing the global SMM strategy into actionable roadmaps and tactical plans for the geo's and subordinate units.
– Defining and setting KPIs, OKRs, ensuring goal alignment across all team.
– Generating, providing business justification for, and pitching new initiatives, special projects, and tests.
– Continuously scouting the market and analyzing competitors to implement innovative approaches and formats within the teams.
2. Unit Economics & ROI Management:
– Tactical management of the allocated budget: distributing funds based on their performance and task priority.
– Strict monitoring of business, SMM metrics and audience acquisition, retention costs.
– Making data-driven decisions on scaling or pausing campaigns based on consolidated analytics provided by the Team.
– Preparing financial and resource justifications for the Head of SMM when requesting budget expansions, new hires, or software procurement.
3. Middle Management Leadership & Process Architecture:
– Direct supervision of Managers and Specialists: conducting regular 1-on-1s, performance reviews, and assessing the management effectiveness of their respective subgroups.
– Developing the leadership skills of subordinate Managers, providing mentorship, and assisting in resolving complex team conflicts or escalations.
– With Project Manager designing and optimizing internal business processes: developing SOPs (Standard Operating Procedures) and SLAs (Service Level Agreements) between SMM units and cross-functional departments.
– Ensuring a balanced workload across team and monitoring macro-level deadlines (without micromanaging individual execution).
4. High-Level Quality Assurance (QA) & Brand Safety:
– Implementing and maintaining QA systems for content and communications (conducting high-level audits of unit outputs for Tone of Voice and Visual ID compliance).
– Managing reputational risks (Brand Safety): ensuring teams strictly adhere to crisis response and community management protocols.
5. Analytics & Management Reporting:
– Consolidating performance data from the team into a unified, transparent dashboard system.
– Conducting deep-dive analyses of anomalies (both sudden metric drops and spikes) to identify root causes and patterns.
– Preparing regular executive reports for the Head of SMM, including key takeaways, performance forecasts, and strategic optimization proposals.

Our benefits to you:
An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
Modern corporate equipment based on macOS or Windows and additional equipment are provided.
Paid vacations, sick leave, personal events days, days off.
Referral program enjoy cooperation with your colleagues and get the bonus.
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
Rewards program for mentoring and coaching colleagues.
In-house Travel Service.
Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more.
Other benefits could be added based on your location.

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