RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.<\/p>\n
We are looking for a Funnel Optimization Manager!<\/p>\n
Requirements:
– 2+ years of experience in Betting, Affiliate Marketing, or Media Buying.
– Strong understanding of acquisition, conversion, and retention funnels.
– Experience analyzing traffic, advertising campaigns, landing pages, and user journeys.
– Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI.
– Experience designing, running, and analyzing A\/B tests.
– Ability to work with large datasets and identify growth opportunities.
– Experience developing business hypotheses and preparing requirements for cross-functional teams.
– Experience collaborating with Product, Traffic, Retention, and Country teams.
– Strong analytical and systems-thinking skills with a results-driven mindset.
– Experience working across multiple GEOs will be considered a strong advantage.<\/p>\n
Key responsibilities:
– Analyze end-to-end funnels from traffic acquisition to repeat deposits.
– Evaluate traffic quality and user journeys across all acquisition channels.
– Identify and prioritize opportunities to improve conversion, retention, and LTV.
– Optimize the Traffic Landing Page Registration First Deposit Retention funnel.
– Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams.
– Monitor the performance and effectiveness of implemented funnel improvements.
– Conduct competitor analysis and identify industry best practices.
– Evaluate the business impact of product and marketing changes.
– Audit creatives, landing pages, targeting, and user scenarios to – identify optimization opportunities.
– Design, launch, and analyze A\/B tests in collaboration with Product, Traffic, and Retention teams.
– Prepare product and retention improvement requirements for development teams.
– Provide recommendations for funnel localization and optimization across different GEOs.
– Track the implementation of approved initiatives and measure their results.
– Prepare analytical reports, insights, and recommendations for Country.
– Managers and cross-functional teams.<\/p>\n
Our benefits to you:
An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
Modern corporate equipment based on macOS or Windows and additional equipment are provided.
Paid vacations, sick leave, personal events days, days off.
Referral program enjoy cooperation with your colleagues and get the bonus.
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
Rewards program for mentoring and coaching colleagues.
In-house Travel Service.
Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie \/ book \/ pets lovers and more.
Other benefits could be added based on your location.<\/p>\n","protected":false},"excerpt":{"rendered":"
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