We are a fastgrowing iGaming product operating across Tier1 markets and serving millions of users worldwide. Our Ukrainian team is ambitious, highly capable, and ready to scale. We are looking for a Chief Marketing Officer who will drive global growth, strengthen our brand, and lead marketing excellence across diverse regions.<\/p>\n
Key Responsibilities:<\/p>\n
Strategic and operational leadership of the marketing function.
Development and execution of a global marketing strategy focused on Tier1 markets.
Ownership of brand positioning and communication strategy to ensure consistency across all channels.
Management of performance marketing, affiliate, SEO, SMM, CRM, and media buying teams.
Building and optimizing acquisition funnels with focus on ROI, CAC, LTV:CAC ratio.
Identification and scaling of new traffic channels, including programmatic, influencer, and emerging platforms.
Deep analysis of marketing performance, customer lifecycle, and market trends; providing actionable insights.
Collaboration with product, analytics, and business teams to maximize financial performance.
Development of retention and loyalty strategies tailored to Tier1 audiences.
Oversight of compliance and responsible marketing practices in regulated markets.<\/p>\n
Required Experience:<\/p>\n
4+ years of experience in marketing leadership roles, ideally in iGaming or FinTech.
Proven track record of success in Tier1 markets.
Strong expertise in traffic acquisition channels (ASO, PPC, FB, inApp, programmatic, SEO).
Experience managing inhouse teams and external partners\/agencies.
Advanced analytical skills, ability to interpret complex data and optimize campaigns.
Deep understanding of iGaming KPIs: deposits, ARPU, LTV, retention, fraud.
English proficiency at C1+ level (mandatory); Ukrainian language proficiency is a plus for team collaboration.
Strategic mindset combined with handson execution skills.<\/p>\n
Why Join:<\/p>\n
Work in an international Tier1 iGaming environment.
Remote format with flexible schedule.
Competitive compensation and performance bonuses.
Opportunity to shape global marketing strategy and scale a Tier1 product.
Collaborative, multicultural team atmosphere.<\/p>\n","protected":false},"excerpt":{"rendered":"
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