RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.<\/p>\n
We are looking for a Head of Media Buying.<\/p>\n
Requirements:
– 5 plus year of successful proven experience with Facebook\/Google\/In-app in the Gambling&Betting;
– Successful proven experience Head of media buying 3 year plus;
– Managing more than 25 + person at team;
– Ability to effectively manage large advertising Budgets (from $1,000,000 per month);
– Availability of successful cases in the gambling niche in the CIS\/Latam markets;
– Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
– Experience in working with Antidetect Browser and Tracking Systems;
– A high-level understanding of how the major advertising Facebook \/ Google \/ In-app platforms (placements, auto-rules, launch methods);
– Ability to moderate creatives and links on the previously mentioned platforms;
– Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android\/IOS apps, PWA apps, etc.);
– Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
– High skills to analyze and optimize advertising campaigns to achieve specified KPIs;
– Experience in \u0410\/B testing;
– Planning budget and control;
– Experience with a lot of traffic, ability to work with a large array of information;
– English B1 and above.<\/p>\n
Will be plus:
– Experience in other Traffic Sources (TikTok, ASO\/ ASA, Networks, Influence, etc.);
– Experience in BI\/Analytics services (Tableau\/Google Data Studio\/Power BI, etc.).<\/p>\n
Responsibilities:
– Management and build team;
– Individual purchase of traffic at the initial stages, further training of your buyers;
– Regularly building Marketing Hypotheses and conducting A\/B tests to generate new profitable approaches to traffic generation;
– Setting the Terms of Reference for the necessary promotional materials;
– Competent budget management;
– Together with the team, the formation of media strategies, calculation of the KPI funnel;
– Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
– Regular reporting on performance and profit;
– Market and Competitor Analysis;
– Planning and calculation of Traffic Streams.<\/p>\n
Our benefits to you:
An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
Modern corporate equipment based on macOS or Windows and additional equipment are provided.
Paid vacations, sick leave, personal events days, days off.
Referral program enjoy cooperation with your colleagues and get the bonus.
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
Rewards program for mentoring and coaching colleagues.
In-house Travel Service.
Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie \/ book \/ pets lovers and more.
Other benefits could be added based on your location.<\/p>\n","protected":false},"excerpt":{"rendered":"
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