{"id":4033723,"date":"2026-09-29T11:38:07","date_gmt":"2026-09-29T09:38:07","guid":{"rendered":"https:\/\/remoteworkukraine.com\/ua\/remote-job\/web-to-web-product-manager\/"},"modified":"2026-09-29T22:41:32","modified_gmt":"2026-09-29T20:41:32","slug":"web-to-web-product-manager-7motifs-09-29-2026","status":"publish","type":"job","link":"https:\/\/remoteworkukraine.com\/ua\/remote-job\/web-to-web-product-manager-7motifs-09-29-2026\/","title":{"rendered":"Web-to-Web Product Manager"},"content":{"rendered":"

\u041f\u0440\u0438\u0432\u0456\u0442! \u042f \u0421\u0443\u043d\u0434\u0430\u043b\u043e\u0432 \u041c\u0430\u043a\u0441\u0438\u043c, \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a EdTech-\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0437 10+ \u0440\u043e\u043a\u0430\u043c\u0438 \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u0443 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u0442\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u0456 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0456\u0432. \u041e\u0441\u0442\u0430\u043d\u043d\u0456 \u0440\u043e\u043a\u0438 \u044f \u0441\u0444\u043e\u043a\u0443\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 B2C digital products \u0434\u043b\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0456\u0432. \u041e\u0434\u0438\u043d \u0456\u0437 \u043d\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0443\u0436\u0435 \u043c\u0430\u0454 50K+ \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0442\u0430 \u0437\u0430 6 \u043c\u0456\u0441\u044f\u0446\u0456\u0432 \u0432\u0438\u0439\u0448\u043e\u0432 \u043d\u0430 \u0440\u0456\u0432\u0435\u043d\u044c $100K+ monthly revenue, \u0434\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u0440\u043e\u0441\u0442\u0443 \u0437\u0430\u0440\u0430\u0437 \u0454 paid acquisition \u0447\u0435\u0440\u0435\u0437 web-to-web funnels.<\/p>\n

\u0417\u0430\u0440\u0430\u0437 \u043c\u0438 \u0445\u043e\u0447\u0435\u043c\u043e \u043f\u0440\u0438\u0441\u043a\u043e\u0440\u0438\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438 \u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0432\u0435\u0441\u044c \u0448\u043b\u044f\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u043a\u0443 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438: landing page, quiz, paywall, checkout, upsells, conversion rate, CAC, ROAS \u0442\u0430 LTV.<\/p>\n

\u0422\u043e\u043c\u0443 \u0448\u0443\u043a\u0430\u0454\u043c\u043e Middle\/Senior Web-to-Web Product Manager, \u044f\u043a\u0438\u0439 \u043c\u0430\u0454 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 B2C subscription funnels \u0456 \u043c\u043e\u0436\u0435 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0435\u0441\u0442\u0438 \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u043d\u0430\u043f\u0440\u044f\u043c \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0456\u0432 — \u0432\u0456\u0434 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 funnel \u0442\u0430 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438 \u0434\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 A\/B-\u0442\u0435\u0441\u0442\u0443 \u0439 \u043e\u0446\u0456\u043d\u043a\u0438 business impact.<\/p>\n

\u041f\u0440\u043e \u0440\u043e\u043b\u044c
– \u0424\u043e\u0440\u043c\u0430\u0442: Part-Time Contractor, 1520 \u0433\u043e\u0434\u0438\u043d \u043d\u0430 \u0442\u0438\u0436\u0434\u0435\u043d\u044c
– \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0438: B2C Subscription Products \/ EdTech
– \u0420\u0438\u043d\u043a\u0438: U.S. + mixed international markets
– \u0424\u043e\u043a\u0443\u0441: Web-to-Web Funnels \/ Conversion \/ Monetization \/ Experimentation<\/p>\n

\u0429\u043e \u0442\u0438 \u0440\u043e\u0431\u0438\u0442\u0438\u043c\u0435\u0448
Product strategy & experimentation
– \u0412\u0438\u0437\u043d\u0430\u0447\u0430\u0442\u0438 strategic top 7 web-to-web bets \u0456 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 experiment roadmap
– \u0421\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0438 \u043f\u043e\u0432\u043d\u0438\u0439 \u0446\u0438\u043a\u043b \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443: \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u0440\u0456\u0448\u0435\u043d\u043d\u044f A\/B test \u0430\u043d\u0430\u043b\u0456\u0437 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438
– \u0412\u0435\u0441\u0442\u0438 \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438\u0439 \u043d\u0430\u043f\u0440\u044f\u043c: advertisement landing page \/ quiz paywall checkout purchase
– \u0410\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 funnel metrics \u0442\u0430 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 conversion opportunities
– \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u0439 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0437\u0443\u0432\u0430\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438 \u043d\u0430\u0432\u043a\u043e\u043b\u043e CTR, quiz start, quiz completion, paywall CVR, checkout CVR, purchase rate, AOV, CAC, ROAS \u0442\u0430 LTV<\/p>\n

Conversion & monetization
– \u041f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 landing pages, quiz funnels, paywalls \u0442\u0430 checkout experience
– \u0417\u043c\u0435\u043d\u0448\u0443\u0432\u0430\u0442\u0438 drop-off \u043c\u0456\u0436 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0435\u0442\u0430\u043f\u0430\u043c\u0438 funnel
– \u0422\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 positioning, value propositions, offer structure, pricing, subscription plans, trials, discounts \u0442\u0430 guarantees
– \u0410\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 funnel \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 acquisition sources, creatives, audiences, geo \u0442\u0430 user intents
– \u041f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 payment acceptance, failed payment recovery, rebills \u0442\u0430 refund rate<\/p>\n

Analytics, research & delivery
– \u041f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 PostHog, GA4, Stripe \u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438\u043c\u0438 \u0434\u0430\u043d\u0438\u043c\u0438
– \u0411\u0443\u0434\u0443\u0432\u0430\u0442\u0438 funnel \u0456 cohort analysis, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0437\u0430 source \/ campaign \/ creative \/ geo \/ device \/ offer
– \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d A\/B-\u0442\u0435\u0441\u0442\u0456\u0432, success metrics, guardrail metrics \u0456 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c
– \u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0438 competitor research \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0441\u0438\u043b\u044c\u043d\u0456 web funnels \u0443 B2C subscription products
– \u0421\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0431\u0430\u0437\u043e\u0432\u0456 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u0438 landing pages, quiz steps, paywalls \u0442\u0430 checkout screens \u0443 Figma
– \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 AI \u0434\u043b\u044f research, \u0430\u043d\u0430\u043b\u0456\u0437\u0443 funnel, \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437, copy variations, \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u0456\u0432 \u0456 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u0457<\/p>\n

\u041a\u043e\u0433\u043e \u043c\u0438 \u0448\u0443\u043a\u0430\u0454\u043c\u043e
– 23+ \u0440\u043e\u043a\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 Product Manager \/ Growth Product Manager \/ Funnel Product Manager
– \u0414\u043e\u0441\u0432\u0456\u0434 \u0456\u0437 B2C subscription products, web-to-web funnels, EdTech, content products \u0430\u0431\u043e consumer SaaS
– \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 quiz funnels, landing pages, paywalls \u0456 checkout
– \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u0443 A\/B-\u0442\u0435\u0441\u0442\u0456\u0432 \u0442\u0430 \u043e\u0446\u0456\u043d\u043a\u0438 \u0457\u0445\u043d\u044c\u043e\u0457 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0457 \u0432\u0430\u043b\u0456\u0434\u043d\u043e\u0441\u0442\u0456
– \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f funnel metrics: CTR, quiz start rate, quiz completion rate, paywall CVR, checkout CVR, purchase rate, AOV, CAC, ROAS, rebill rate \u0442\u0430 LTV
– \u0412\u043c\u0456\u043d\u043d\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0438 drop-offs, \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438 \u0442\u0430 \u0434\u043e\u0432\u043e\u0434\u0438\u0442\u0438 \u0457\u0445 \u0434\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443
– \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f direct-response principles: positioning, offer, value proposition, social proof, urgency, guarantees \u0442\u0430 objection handling
– \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043d\u0430\u0432\u0438\u0447\u043a\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 product analytics: PostHog, GA4, Amplitude, Mixpanel \u0430\u0431\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0430\u043c\u0438
– \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f attribution, unit economics \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0443 funnel metrics \u0456\u0437 revenue
– \u0411\u0430\u0437\u043e\u0432\u0430 design literacy: \u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043d\u0430\u043a\u0438\u0434\u0430\u0442\u0438 \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0442\u0435\u0441\u0442\u0443 \u0443 Figma \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0433\u043e\u0442\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0456\u0432
– AI-powered product skills: research, competitor analysis, hypotheses, copy variations, data analysis \u0442\u0430 documentation
– \u0411\u043e\u043d\u0443\u0441: \u0434\u043e\u0441\u0432\u0456\u0434 \u0456\u0437 mobile app funnels, RevenueCat, App Store \/ Google Play subscriptions, in-app paywalls, trials, rebills, cancellations, refunds \u0430\u0431\u043e win-back \u043c\u0435\u0445\u0430\u043d\u0456\u043a\u0430\u043c\u0438.<\/p>\n

\u0429\u043e \u0437 \u043d\u0430\u0448\u043e\u0433\u043e \u0431\u043e\u043a\u0443
– \u0413\u043d\u0443\u0447\u043a\u0438\u0439 part-time \/ project-based \u0444\u043e\u0440\u043c\u0430\u0442 (15-20 \u0433\u043e\u0434\u0438\u043d \u043d\u0430 \u0442\u0438\u0436\u0434\u0435\u043d\u044c) — \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0454\u0434\u043d\u0443\u0432\u0430\u0442\u0438 \u0437 full-time \u0440\u043e\u0431\u043e\u0442\u043e\u044e \u0430\u0431\u043e \u0456\u043d\u0448\u0438\u043c\u0438 \u043f\u0440\u043e\u0454\u043a\u0442\u0430\u043c\u0438
– \u041f\u043e\u0433\u043e\u0434\u0438\u043d\u043d\u0430 \u043e\u043f\u043b\u0430\u0442\u0430 \u0432 \u043c\u0435\u0436\u0430\u0445 \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043e\u0433\u043e monthly roadmap + \u0431\u043e\u043d\u0443\u0441\u0438 \u0437\u0430 growth impact. \u042f\u043a\u0449\u043e \u0442\u0432\u043e\u0457 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438 \u0434\u0430\u044e\u0442\u044c \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 – \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e \u0432\u0438\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0443\u0454\u043c\u043e \u0437\u0430 impact.
– \u0421\u0438\u043b\u044c\u043d\u0438\u0439 \u043a\u0435\u0439\u0441 \u0443 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0456\u043e: \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0434\u043e\u043b\u0443\u0447\u0438\u0442\u0438\u0441\u044f \u0434\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0432\u0456\u0434 \u0441\u043e\u0442\u0435\u043d\u044c \u0442\u0438\u0441\u044f\u0447 \u0434\u043e \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u0434\u043e\u043b\u0430\u0440\u0456\u0432 revenue (\u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0443\u0436\u0435 \u043c\u0430\u0454 traction: 50K+ users, $100K+ monthly revenue)
– \u041f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u0440\u043e\u0437\u0448\u0438\u0440\u0438\u0442\u0438 \u0444\u043e\u0440\u043c\u0430\u0442 \u0434\u043e Head of Product \u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u0456 Mobile \/ Web-to-Web \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043e\u043f\u0446\u0456\u043e\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457
– \u041c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 activation, retention, subscription revenue \u0442\u0430 LTV
– \u041f\u043e\u0432\u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u0430 \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0447\u0430\u0441\u0443: \u043d\u0430\u043c \u043d\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e, \u043a\u043e\u043b\u0438 \u0442\u0438 \u043f\u0440\u0430\u0446\u044e\u0454\u0448 — \u0432\u0430\u0436\u043b\u0438\u0432\u043e, \u044f\u043a\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0434\u0430\u0454\u0448
– \u041f\u0440\u044f\u043c\u0430 \u0440\u043e\u0431\u043e\u0442\u0430 \u0437 co-founder, \u044f\u043a\u0438\u0439 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0437\u0430 product \u0456 development: \u0448\u0432\u0438\u0434\u043a\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u043c\u0456\u043d\u0456\u043c\u0443\u043c \u0431\u044e\u0440\u043e\u043a\u0440\u0430\u0442\u0456\u0457, \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0444\u043e\u043a\u0443\u0441\u0443 \u043d\u0430 growth
– \u0420\u043e\u0431\u043e\u0442\u0430 \u043d\u0430\u0434 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 Education \/ Health & Fitness \/ Parenting, \u044f\u043a\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u0430\u044e\u0442\u044c value \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c<\/p>\n","protected":false},"excerpt":{"rendered":"

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