What you'll do
– Build the creative function from zero: the process, the team, the tools, the testing framework and the reporting.<\/p>\n
– Own the creative strategy across all major ad networks: Meta, TikTok, Google App Campaigns, Snapchat, and in-app networks (AppLovin, Unity, Mintegral, ironSource).<\/p>\n
– Run video production end to end: scripts, UGC creators, editors, motion designers, AI-generated video, timelines and quality.<\/p>\n
– Produce and adapt video and static for each network's formats and placements, including playables and end cards for in-app networks.<\/p>\n
– Make the latest AI tools the core of production (video, image, voice, lip-sync, avatars), and keep testing new ones as they appear.<\/p>\n
– Ship a steady weekly volume of new concepts and iterations, and turn winners into dozens of variations.<\/p>\n
– Read performance by creative (hook rate, CTR, IPM, CPI, ROAS) and decide what to kill, iterate or scale.<\/p>\n
– Keep a creative testing log and share what works with the UA team and the product.<\/p>\n
Must have
– 4+ years in performance creative for mobile apps (installs, trials, subscriptions).<\/p>\n
– Hands-on experience with several ad networks, at least Meta and TikTok, plus one more (Google UAC or an in-app network).<\/p>\n
– Experience managing video production: you have led editors, motion designers or UGC creators, not only made videos yourself.<\/p>\n
– Real production experience with current generative AI tools (e.g. Runway, Kling, Veo, Sora, Midjourney, Flux, ElevenLabs, HeyGen, Arcads, ComfyUI or similar).<\/p>\n
– You have built a creative process or team from scratch at least once.<\/p>\n
– Data-driven: you know which metrics tell you a creative works on each network.<\/p>\n
– A portfolio of ads that actually ran, with numbers.<\/p>\n
– Upper-Intermediate English or higher.<\/p>\n
Nice to have
– Subscription apps: utilities, cleaners, AI apps, dating or lifestyle.<\/p>\n
– Playable ads.<\/p>\n
– Can edit yourself (CapCut, After Effects, Premiere).<\/p>\n
– Experience with automated creative pipelines (templates, batch variations, APIs).<\/p>\n
What we offer
– Building a creative function from zero, with full ownership.<\/p>\n
– Direct work with the founder, with no layers of approvals.<\/p>\n
– Real ad budgets, and your creatives go live fast.<\/p>\n
– Fully remote, flexible hours.<\/p>\n","protected":false},"excerpt":{"rendered":"
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