Core Responsibilities
* Launching and managing advertising campaigns across multiple traffic sources (Meta\/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
* Performance analysis and decision-making based on data.
* Creating testing plans and running A\/B tests for creatives, audiences, placements and bidding strategies.
* Finding profitable combinations of GEO \/ Offer \/ Creative \/ Audience \/ Traffic Source.
* Scaling profitable campaigns while maintaining target profitability.
* Monitoring traffic quality and compliance with platform and partner requirements.
* Preparing daily\/weekly reports.
* Following internal processes, security policies and confidentiality requirements.<\/p>\n
Requirements
* 2+ years of experience as a Media Buyer \/ User Acquisition Manager.
* Experience with one or more traffic sources:
* Meta (Facebook) Ads
* Google UAC
* Unity Ads
* Moloco
* Taboola
* Other Native Ad Networks
* Strong understanding of performance marketing metrics:
* ROI
* CPA
* EPC
* uEPC
* CTR
* CR
* CPC
* CPI
* LTV
* Experience launching and scaling mobile applications and link.
* Strong analytical skills and data-driven decision making.
* Experience with tracking platforms (Keitaro).
* Experience with A\/B testing.
* Ability to evaluate and improve creative performance.
* Self-driven, responsible and result-oriented.<\/p>\n
Nice to Have
* Experience in Dating vertical.
* Experience with Android\/iOS apps.
* Experience with affiliate marketing.
* Experience working with white\/black lists.
* Experience with automated bidding strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"
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