Hi! We're Cacao Mobile.<\/p>\n
For over 13 years, we've been building great mobile products in Health & Wellness, AI tools & chats, and utilities, attracting millions of users worldwide.<\/p>\n
We're now strengthening user acquisition in one of our product teams and are looking for a User Acquisition Manager: someone who doesn't just set up campaigns, but understands the product, gets the most out of every hypothesis, tests fast, analyzes deeply, and proposes solutions that actually move the metrics.<\/p>\n
What you'll do:
Own Meta and TikTok campaigns: planning, launch, optimization, and scaling;
Keep a finger on the pulse of Google and ASA campaigns and communicate with the UA managers for these channels;
Work closely with the product team to dive deep into the specifics of our products;
Research the market and new channels we could use to acquire users.<\/p>\n
What will help you perform well in this role:
2+ years of experience with Meta and TikTok app campaigns in AI chats & tools, utilities, or Health & Wellness;
1+ year of experience with web campaigns in the same categories;
Experience managing budgets of $300K+;
A proactive approach: you keep looking for new channels and ways to optimize acquisition, and you love testing hypotheses;
A solid understanding of key performance marketing metrics: CPI, ROAS, LTV, CR, CPT, etc.;
Independence, autonomy, and readiness to take ownership of results;
Market research skills and a knack for finding new product ideas are a plus;
Experience with Unity, AppLovin, Adsterra, and other ad networks is a plus.<\/p>\n
What you'll get:
Experience in a product team focused on scaling;
A chance to boost your professional skills in a team of like-minded people;
An open, creative atmosphere and transparent processes;
Access to all the tools and services you need for your work;
Fully remote work and a flexible schedule.<\/p>\n
Our hiring process:
HR interview
Technical interview<\/p>\n
Sounds interesting? Apply and let's get to know each other!<\/p>\n","protected":false},"excerpt":{"rendered":"
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