Join Redwerk as an SMM Specialist and take ownership of social media for our CEO's product brands!
Beyond software development, our CEO runs personal creative projects: an IT-themed clothing brand and board games. Your main focus will be growing these brands on Instagram, TikTok, and Threads, from content ideas to execution, and building communities that turn into sales.
You'll also support our current specialist on the travel project with content, so the role brings plenty of variety.<\/p>\n
Required Skills:
23+ years of experience in SMM or digital marketing
Proven expertise in Instagram, TikTok, and Threads
Experience promoting product accounts where social media drives sales
Ability to create content in multiple formats (video, copy, visuals), including short-form video editing
Strong copywriting skills with the ability to adapt tone of voice for different brands and platforms
Experience with paid ads (targeting)
Skills in content strategy development and storytelling
Knowledge of analytics, metrics, and growth tactics
Ability to juggle several brands with different audiences
Strong planning and organizational skills to manage multiple accounts and content calendars simultaneously
English proficiency
Experience with YouTube or LinkedIn is a plus
Responsibilities:
Manage and grow Instagram, TikTok, and Threads accounts for our product brands
Develop and execute content strategies with clear storytelling and a consistent narrative across platforms
Create content in various formats: posts, Reels, Stories, TikTok videos, carousels, and text content for Threads
Structure and optimize profiles, including bio, highlights, visual identity, and user flow
Build engaged communities around our products and drive interest that converts into sales
Plan and run paid campaigns (targeting) in line with goals and budgets
Monitor trends and adapt content to Instagram and TikTok algorithms
Track performance, analyze results, and optimize strategy based on insights
Support the travel project with content, including adapting existing YouTube and videographer materials into short-form formats (Reels, TikTok, GoPro-style edits)
Generate fresh creative ideas and collaborate on campaign concepts
We Offer:
Competitive salary
Unlimited remote work
Flexible schedule
20 days paid leave
14 days of paid sick leave
Entrepreneur support; tax coverage
Wellness benefits
Language classes in English, Spanish, German
Tech event support; fee reimbursement
Values & Culture:
Supporting Ukraine's Armed Forces
Engaging in charity initiatives
Organizing IT-focused events
Encouraging initiative and idea-sharing
Fostering transparent, meaningful relationships
Emphasizing task ownership and follow-through
Prioritizing work-life balance
Management Style:
Flat structure; minimal bureaucracy
Ability to influence company processes and decisions
Tool selection autonomy for goal achievement
Streamlined, efficient workflows
Team of creative, inventive mid-senior professionals<\/p>\n
Joining Redwerk:
As our SMM Specialist, you'll own the social media presence of our product brands, create content that sells, and help shape our travel channels along the way. If you love social media, creativity, and seeing your work turn into real results, this role is for you!
Follow our team's journey on LinkedIn and Instagram.
Learn more about our Case Studies.<\/p>\n","protected":false},"excerpt":{"rendered":"
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