RedCore is an international business group that creates technological solutions for digital markets.
Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.<\/p>\n
Powering Growth from the Core this is the key mission laid under RedCore's strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.<\/p>\n
We are looking for a Chief Marketing\/Retention Officer!<\/p>\n
Requirements:
5+ years of experience in Marketing, Retention, or CRM within iGaming;
3+ years of leadership experience, including managing multiple teams or functions;
Experience developing and executing Marketing & Retention strategies;
Strong understanding of the full player lifecycle: Acquisition Activation Retention Development Reactivation;
Strong expertise in Retention, CRM, Communications, VIP, Loyalty, and Bonus & Promo;
Experience managing end-to-end funnels, from acquisition and first deposit through retention, VIP development, and LTV growth;
Understanding of key business metrics and marketing economics: CAC, Deposits, NGR, LTV, ROI, and Bonus Cost;
Experience with player segmentation, personalization, and communications;
Experience automating Marketing & Retention processes, including triggers, automated journeys, and AI tools;
Experience managing teams, processes, and KPIs, including optimizing organizational structures and resource allocation;
Experience collaborating cross-functionally with Product, Traffic, Analytics, and Tech teams.
Will be plus
Upper-Intermediate (B2) English proficiency or higher.<\/p>\n
Soft Skills
Strong leadership skills and accountability for results;
Strategic thinking;
Strong analytical skills and the ability to work with data;
Ability to identify growth opportunities and set priorities;
Ability to manage change and build effective processes;
Strong communication skills and the ability to collaborate across teams;
A focus on efficiency, automation, and results.<\/p>\n
Responsibilities:
Develop a unified Marketing & Retention strategy across the company's brands and manage the full player lifecycle: Acquisition Activation Retention Development Reactivation;
Lead and develop the Retention function, building an effective organizational structure, team, processes, and consistent ways of working;
Develop strategies for CRM, Communications, VIP, and Bonus & Promo, covering segmentation, personalization, loyalty, and the economics of marketing mechanics;
Manage end-to-end brand funnels in collaboration with the Traffic team, from acquisition and first deposit through retention, VIP development, and LTV\/NGR growth; identify growth opportunities and improve conversion rates;
Evaluate traffic quality and effectiveness based on the business outcomes of acquired players: Retention, Deposits, NGR, LTV, and ROI; jointly define scaling priorities with the Traffic team;
Automate Marketing & Retention processes and optimize resource allocation: reduce manual work, improve team efficiency, and build a scalable operating model without proportional increases in resources;
Define product and technology requirements for Marketing & Retention, including the tools needed and development priorities.<\/p>\n
Our benefits to you:
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Referral program enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities
Other benefits could be added based on your location<\/p>\n","protected":false},"excerpt":{"rendered":"
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