Digital Marketing Manager (24 views)

Digital Marketing Manager

About the Company
Arcules is changing the video surveillance market and moving customers to a smarter, more reliable cloud-based solution. Our company is a technology spin out of Canon Inc. and has seed technology from the Milestone video surveillance division. We are targeting mid-market enterprises looking to interconnect their business locations. Our technology brings video and smart building elements together and our analytics help customers make more informed decisions. Our go-to-market strategy leverages systems integration companies to get our solutions to end customers.

Arcules offers excellent benefits, including top-tier PPO & HMO medical plans, four weeks of vacation, three weeks of sick leave, 401(k) plan after three months of employment (4% company match), an on-site gym and game pavilion, an awesome work environment and more.

Overview of the Job
As Digital Marketing Manager, you will build brand awareness, and drive demand generation to grow our audience and customer engagement. The Digital Marketing Manager will have a strong background in strategic use of the social, and paid advertising digital space, as well as experience developing and implementing highly successful social media campaigns.We need you to test, measure, re-test and perfect our message on social and paid search platforms.

Responsibilities

1. Plan digital marketing campaigns, including web, SEO/SEM, social media and display advertising
2. Maintain our social media presence across all digital channels
3. Measure and report on the performance of all digital marketing campaigns
4. Establish, activate, and manage an integrated strategy across social media channels
5. Develop monthly and quarterly campaigns to increase brand awareness, customer acquisition, and sales
6. Manage monthly budget for ad content; track performance and introduce methods to optimize performance
7. Formulate copy that accurately reflects our brands’ values and propositions for content on all platforms
8. Define tactics for expanding our brands’ social media audience
9. Establish, build, and maintain a community of our brands’ supporters
10. Track insights consistently and develop actionable strategies to boost audience following, reach, interactions, and growth on all social platforms
11. Report on key metrics monthly to demonstrate the effectiveness of social media strategy with alternative solutions to improve performance
12. Identify content, trends, groups, brands, and industries that appeal to our brands’ target demographics
13. Other duties as assigned

Minimum Qualifications

1. Bachelor’s degree in Marketing or relevant experience required
2. Minimum of 4+ years of experience working in social and digital marketing at a company
3. Experience with social media sites, tools, platforms, apps and CMS
4. Proficient in marketing research and statistical analysis
5. Demonstrated knowledge of how to maintain and grow social media presence across all platforms
6. Excellent oral and written communication skills
7. Must be results-oriented and possess excellent analytical skills
8. Creative and Open-minded with excellent problem-solving ability
9. Must have exceptional attention to detail