Senior SEO Specialist (SEO + GEO)

Dripify is a pioneering, remote-first IT product company specializing in outreach automation products. Our platform empowers businesses by revolutionizing sales and marketing communication processes, making interactions more efficient and seamless.
Product dripify.com

We're looking for a Senior SEO Specialist to co-own organic search strategy and execution at Dripify spanning technical and on-page SEO as well as Generative Engine Optimization (GEO).

This is a hands-on individual contributor role working alongside our content and marketing team. You'll define and execute the SEO roadmap, own our approach to AI-search visibility, and partner closely with content, product marketing, and analytics to grow qualified organic signups.
You'll also help define Dripify's strategy for emerging search experiences – making sure our content is structured, accurate, and citable across both traditional and generative search.

Responsibilities:
Technical SEO
Own technical SEO and execution for Dripify web.
Implement and maintain structured data (JSON-LD), sitemaps, canonical tags, and redirect strategies
Run regular technical audits (Screaming Frog, Ahrefs, Google Search Console) and prioritize fixes by business impact
Monitor site speed, Core Web Vitals, and crawl/indexation health
Develop content architecture and internal linking strategy to build topical authority
Content & Web SEO
Own keyword research and prioritization, briefing writers on search and GEO intent
Partner with the content team on the editorial roadmap, balancing bottom-funnel content (including competitor comparison pages) with category and cluster content
Establish and maintain quality and accuracy standards for high-stakes commercial content
Optimize content structure and formatting for AI Overviews and other LLM-powered search experiences
GEO / AI Search Visibility
Build and own Dripify's approach to Generative Engine Optimization – structuring content so it's accurately surfaced and cited by ChatGPT, Perplexity, Google AI Overviews, and similar platforms
Track AI visibility and share of voice across Dripify's core categories using AI-visibility platforms
Monitor the competitive landscape for GEO tactics and adjust strategy accordingly
Implement entity and schema strategies that strengthen how LLMs parse and represent Dripify's content
External SEO / Off-Page Strategy
Set the direction for link building and off-page SEO, working closely with in-house link building specialist to prioritize targets and campaigns
Define what "quality" means for backlink acquisition – relevance, authority, and topical fit over volume
Identify and prioritize link-worthy content opportunities (data studies, tools, thought leadership) in partnership with content
Guide digital PR and outreach efforts to build domain authority and earn citations from reputable industry sources
Monitor the backlink profile for toxic links, lost links, and competitive gaps, and adjust strategy accordingly
Evaluate how off-page signals and citations feed into both traditional rankings and LLM trust/authority signals for GEO
Cross-Functional Partnership
Collaborate with content, product marketing, and design on messaging and information architecture
Present SEO/GEO performance and strategic recommendations to marketing leadership
Work with engineering as needed on technical implementation
You may be a good fit if you:
Have 5+ years of SEO experience, ideally with real ownership of a B2B SaaS site's organic strategy
Have deep technical SEO expertise: crawlability, indexation, structured data, Core Web Vitals, and site architecture
Have hands-on experience with SEO tools (Ahrefs, Screaming Frog, GSC/GA4) and AI-visibility platforms (Otterly, Profound, or similar)
Have practical experience with GEO/AEO – you've optimized content for AI Overviews or LLM citations and achieved results, not just read about the concept
Take a data-driven approach to prioritizing SEO opportunities and can tie organic performance to paying customers, not just traffic
Communicate clearly and can influence cross-functional stakeholders, including content and product marketing
English proficiency at B2 level or higher for effective communication.

Work conditions:
24 days of paid vacation per year.
10 days of paid sick leave.
All national holidays applicable in Ukraine.
Educational budget.
Medical expenses budget (EUR 400/year) and hobby/sport expenses (EUR 300/year).
Birthday and anniversary budget.
Online and offline team events.

Hiring process:
Interview with Talent Acquisition Specialist (60 min) – Technical assignment – Interview with CMO and Head of Content & SEO (45 min) – Interview with CEO (optional) – Reference check – Offer