Senior Dating Media Buyer (FB)

Responsibilities:

* Launching and managing advertising campaigns Facebook
* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
* Performance analysis and decision-making based on data.
* Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
* Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
* Scaling profitable campaigns while maintaining target profitability.
* Monitoring traffic quality and compliance with platform and partner requirements.
* Preparing daily/weekly reports.
* Following internal processes, security policies and confidentiality requirements.

Requirements:

* 2+ years of experience as a Media Buyer / User Acquisition Manager.
* Experience with Dating Facebook – is a must
* Strong understanding of performance marketing metrics:
* ROI
* CPA
* EPC
* uEPC
* CTR
* CR
* CPC
* CPI
* LTV
* Strong analytical skills and data-driven decision making.
* Experience with tracking platforms (Keitaro).
* Experience with A/B testing.
* Ability to evaluate and improve creative performance.
* Self-driven, responsible and result-oriented