SMM Manager / Content Owner for an Adventure Trips Brand

Vytivka is a young brand of small-group author trips for people who want to explore again: hikes, canyoning, surfing, local food, campings, van trips, board games by the fire. Groups of up to 8, structure underneath, space for spontaneity on top.

We just closed our test year with a Ukrainian audience and are now moving to an international, English-speaking one.

The challenge
From now until spring and further, we need content that turns followers into warm, ready-to-book participants. Social media is the main driver of our sales, so this role directly shapes the business. We want someone who will take full ownership of this process, run lots of A/B tests with content and find the formats that actually work, not just post on a schedule.

What you'll do
Week 1: answer the key strategy questions with the founder (platforms, positioning, what converts). Instagram is live now, and TikTok, Threads and YouTube Shorts are likely next
Then run the strategy: content plan, ideas, scripts, some shooting, editing, publishing
Test constantly: A/B tests of hooks, formats and topics, and double down on what works
Analytics, tests, regular reports
Move our content from Ukrainian to English
Work directly with the founders

What we're looking for
23+ years of proven SMM/content experience (travel, outdoor or community brands are a plus), with a portfolio
An analytical mindset: you test, measure and look for working connections between content and sales
Strong daily use of AI tools to speed up ideation, editing, design and analytics
Short-form video editing, content plan creation and publishing skills
Design skills in Canva or Figma, or a strong ability to work with AI design tools
Goooood English
Love for mountains, travel and active life
Ownership, responsibility and a sense of humour with fun

What we offer
Direct line to the founders and real impact on a growing brand
Remote, flexible
Compensation is open for discussion
Join our trips on special terms as part of the team

Special terms for the right person
We're ready to offer something better than a standard salary: a share of the revenue from participants who join through your organic content. The more people you bring in, the more you earn. The flip side is that organic growth is the core of this role. If it doesn't start delivering quality results, we won't continue working together.

Hiring process
Fast: a call with the founders and, possibly, a short test task.

To apply
Start your message in the text field with what our brand name means to you, and add a couple of lines on why you're a match for us
Applications without these won't be reviewed