Link Building Specialist (iGaming)

Зарплата: $1500–$2500

Benrey is a full-cycle marketing agency. We work with companies that want results, not pretty promises: analysis and execution only. We handle SEO, ASO, performance marketing, content, PR and brand protection for large multi-domain, multilingual projects across international markets, including iGaming.

Who we're looking for
A link builder who builds a backlink profile as a system, not someone who buys links from a list. Someone who will take full ownership of the function: from competitor analysis and donor selection to budget, placement control and results reporting.
We work in iGaming across Tier-1 and Tier-2 GEOs, where every link costs money and a bad donor costs rankings. That's why precision and quality control matter more to us than volume.

What you'll do
Analyze competitors' backlink profiles in the SERPs and determine the volume and quality of links needed to reach the top.
Build and maintain a donor database by niche and GEO: traffic from target countries, trends, spam signals, indexation, outbound links, signs of PBNs and link-selling sites.
Run outreach: finding contacts, emails and follow-ups, negotiating prices and terms with webmasters and editors.
Work with link marketplaces and placement platforms (Collaborator, PRnews, PRposting and similar), select offers and filter out junk.
Take part in building and maintaining PBNs and satellite sites: sourcing expired domains, checking their history, footprint control.
Plan anchor lists and link velocity for target pages.
Prepare guest post content using AI and control how links are embedded in the text and context.
Monitor placed links: indexation, dofollow/nofollow, presence on the page; recover lost links through webmasters.
Measure the impact of link campaigns at the page and cluster level: rankings, visibility, traffic before and after, accounting for lag and algorithm updates.
Manage the budget: placement tracker (donor, metrics, anchor, date, price), cost per link, spend and impact reporting.
Propose and test new link sources: digital PR, crowd links, link insertions.

Requirements
2+ years in link building, including at least 1 year in iGaming or another highly competitive niche (crypto, fintech, dating, essay).
Proven cases with measurable results: project, GEO, number of links, budget, ranking and traffic changes.
Understanding of which links, and how many, a specific task requires: which donor types work in iGaming across different GEOs, how many links it takes to move a page in a specific SERP, and how to estimate this upfront from competitor data.
Ability to evaluate link impact: separating the effect of link campaigns from algorithm updates and other factors, comparing link types by cost and results.
Experience with Tier-1 GEOs (UK, CA, AU, DE, Nordics, etc.) or with multiple GEOs at once.
Your own established donor vetting process: which metrics you check, what you consider red flags, and why.
PBN experience: at minimum, an understanding of how a network is built and maintained (sourcing expired domains, history checks via Wayback/WHOIS, hosting, footprints, content). Hands-on experience building one is a strong advantage.
Confident use of Ahrefs (required), plus Semrush, Majestic, Similarweb or similar tools.
Experience managing a link budget and understanding link pricing in iGaming.
English B1+: you can write outreach emails and correspond with webmasters.
Attention to data: placement trackers, records and reporting are part of the job, not a formality.
Self-driven: you spot where the backlink profile is weak and propose what to do about it.

Automation
Priority goes to candidates who automate their work: scripts or Apps Script for checking indexation and lost links, Ahrefs API, n8n/Make, AI in outreach and content preparation.
No automation experience? We'll teach and support you: we have strong AI automation expertise and our own internal tools. Link building expertise, however, we expect from you from day one that's not something we teach.

Nice to have
Brand protection experience and working with branded satellite sites.
Experience managing a team of outreach specialists or contractors.

What we offer
Fully remote work from anywhere.
Flexible schedule.
Salary $1,5002,500 based on the interview results (the top of the range is for candidates with proven iGaming Tier-1 experience), with reviews based on performance.
Payment to FOP or equivalent contractor status.
Budget for links and tools no need to get approval for every purchase.
28 paid vacation days per year + 10 additional days off for public holidays.
3 paid sick days per year without a medical certificate.
Sports and gym compensation.
Direct work with the Head of SEO and the technical team, no layers of managers in between.
-Real growth: you'll be building the link building function from the ground up, with the opportunity to grow into an Off-Page / Link Building Lead as the team expands.

Hiring process
Application test assignment interview with the Head of SEO offer. Probation period: 2 months.

How to apply
In your cover letter, briefly answer these questions:
How do you vet a donor for an iGaming project on a Tier-1 GEO? Name 35 key checks and one red flag that would make you reject a site for sure.
Describe a case where your link plan delivered measurable results: the project and GEO, how many links and what budget, what changed in rankings or traffic and how you knew it was the effect of the links.
What is your PBN experience: built one yourself, maintained one, or know it in theory?
4. (Optional) What have you automated in your work, and how? A link to a script, a spreadsheet, or a short description.
5. Case: low-inventory GEO. You need to build links for a licensed sports-betting brand in Mozambique (Portuguese-language pages). Marketplaces like Bazoom have almost no inventory there, and the local web is small and saturated with operator links. How would you find donors, decide which are worth a link, and tell after 3 months whether it's working?