Performance Marketing Manager

About the Company
Biohackers World is a leading US-based health and wellness company, connecting people through conference & expo events, impactful media channels, and a transformative marketplace which bring together science, wellness, and community. We connect health innovators, visionary speakers, longevity experts, spirituality and health optimization enthusiasts into one transformative experience. We create an immersive environment where ideas are exchanged, collaborations are formed, and the future of health and technology is shaped.

Mission of the Role
We're seeking a Marketing Performance Manager who owns our customer acquisition engine. Your mission is simple yet demanding: drive more ticket sales while systematically lowering our cost per acquisition. You'll own the channels, the budget, and the resultsturning every dollar spent into measurable revenue growth.

Key Responsibilities

Growth & Acquisition Strategy
Own end-to-end paid acquisition across all digital channels (paid social, search, display, programmatic)
Build and execute test-and-learn roadmaps to identify new growth levers
Design audience segmentation strategies to improve targeting precision
Develop attribution models that accurately connect spend to ticket purchases
Performance Optimization
Monitor and optimize key metrics daily: CAC, ROAS, LTV:CAC, conversion rates, and funnel efficiency
Lead A/B testing programs across creatives, landing pages, and messaging
Scale winning campaigns while quickly killing underperformers
Implement bid strategies and automation rules to maximize ROI
Sales Alignment
Forecast demand by event type and seasonality
Create predictive models linking marketing inputs to ticket sales outcomes
Build dashboarding and reporting frameworks for executive visibility
Translate performance insights into actionable sales enablement content
Budget Management
Allocate and reallocate monthly ad budgets across channels based on performance
Forecast channel capacity and identify growth ceilings before they hit
Negotiate with media partners for premium placements and rate optimization.