Retention Manager (Tier 1-2)

We're not looking for someone to just send campaigns." We're looking for a Retention Manager who truly understands how an online casino works from the inside from bonus mechanics to player psychology and bottom-line impact.
If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 12 markets let's talk.

Your responsibilities will include:

Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
Develop and refine bonus strategy including FS, cashback, deposit/non-deposit promos, VIP levels in line with geo/license limits;
Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.

What we expect from you:
3+ years in retention or CRM inside an online casino team;
Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
Data-savvy: confident in Excel/Google Sheets, Looker, Power BI, Tableau, or similar tools;
You can forecast based on behavioral data and past campaign performance;
Hands-on experience with ESP/CRM platforms like Optimove, Smartico, Braze, Salesforce, Customer.io, etc;
Strong track record with reactivation flows and tiered retention strategies.

What We Offer:
Work from anywhere: full remote flexibility or the option to work from our office;
Flexible working hours so you can stay productive while maintaining work-life balance;
Growth opportunities: as we scale, you'll have space to develop your career and grow into a strategic leadership role;
If this sounds like you we'd love to see your CV!
We value initiative, support bold ideas, and believe in working as a team.