Digital Marketing Manager

Digital Marketing Manager – Praetorix

We are seeking a Digital Marketing Manager to lead B2B/Enterprise IT marketing and lead generation in the US and European markets. This role requires a business owner's mindset and focus on scaling the sales pipeline.

Key Responsibilities
Strategy & Positioning
Formulate the 12-18 month marketing strategy, define positioning (USP, ICP), and develop Go-To-Market plans for UX/UI & Frontend, End-to-End Development, and AI Solutions.
Brand & Communications
Develop and maintain the brand story and visual identity across all channels (website, presentations, PR, etc.) to increase recognition among enterprise audiences.
Lead Generation & Growth
Build a high-performance inbound + outbound lead generation engine focused on delivering MQL/SQL and managing the full marketing funnel.
Analytics & KPIs
Own key metrics (CAC, CPL, ROI, pipeline influenced) and manage marketing budgets.

Requirements
5+ years of experience in Sales / BizDev / Marketing / Lead Gen
Proven expertise in IT B2B (Europe/USA)
Ability to build systems and scale processes
English level: Upper-Intermediate (B2)

Ready to discuss your ideas and drive growth? Let's talk!