CRM / Retention Manager

We are looking for a hands-on CRM / Retention specialist, not a pure copywriter or technical Email Marketing specialist. You should be able to independently manage the full cycle: segmentation offer copy flow launch analytics optimization.
We are looking for a CRM / Retention Manager to join an international iGaming product.

Responsibilities
– Create and write Email & SMS campaigns independently
– Build Welcome, Retention, Reactivation / Win-back and VIP flows
– Segment users by behavior and lifecycle stage
– Work with both existing and cold / external audiences
– Develop offers, promotions and engagement mechanics
– Build and optimize automated customer journeys
– Run A/B tests of copy, offers, CTAs, timing and sequences
– Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics
– Monitor competitors and identify new CRM opportunities
– Work with Marketing, Performance Marketing and Product teams

Requirements
– At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing within the iGaming industry.
– Experience with both existing and cold audiences
– Experience building automated flows / journeys
– Ability to independently write strong Email & SMS copy
– Strong written English – B2+ minimum
– Experience with segmentation and A/B testing
– Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
– High level of independence and initiative

Will be a plus
– Experience with the US market
– VIP / high-value customer retention
– Promotional mechanics and offers
– Large customer databases

Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built.

Conditions

Fully remote
MondayFriday, 15:0000:00 Prague time
B2B contract
Competitive compensation based on your experience and expertise
Income tax covered by the company