eSports Marketing Specialist

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.

We are looking for an eSports Marketing Specialist to join our team.

Requirements:
– Knowledge of the basic betting terms and mechanics;
– Experience in drafting and conducting marketing activities for player retention and return;
– Experience with client segmentation;
– Strong English skills, with the ability to write and communicate briefs and tasks;
– Knowledge of market and competitor analysis methods;
– Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
– Analytical mindset;
– Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc;
– Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc.);

Responsibilities:
– Monthly planning and compilation of esports marketing activities;
– Organization of promotions, raffles, and other activities to retain and return the player;
– Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;
– Calculation of predictions, analytics of held actions;
– Management of expenditure planning and reporting;
– Setting up trigger chains;
– Communication with the team to develop a general strategy;
– Analysis of the market and competitors;
– Setting tasks for the employees of cross-departments.

Our benefits to you:
An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Referral program enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
Other benefits could be added based on your location