Head CRM/Deputy CMO (iGaming)

(4 переглядів)

We take great pride in our five leading brands, two of which have a long-standing reputation in the industryone has been successfully operating for 12 years, and the other for 5. Our wealth of experience and innovative approach have made us a leader in the gambling industry.
Our team is our greatest assetcomprising talented, passionate professionals who bring together years of expertise across different sectors. We foster a culture of collaboration and creativity, where every member plays a crucial role in driving the company's success.
As a forward-thinking company built on the knowledge and experience of industry experts, we are committed to continued growth and shaping the future of gambling. Join us in this exciting journey!

Key Responsibilities:
Managing player retention strategies (basic, bonus management experience is important here), including the development and implementation of bonus programmes.
Formation and optimisation of business processes in the marketing department.
Analysis of player behaviour and development of personalised offers to increase loyalty.
Managing operational marketing, including planning and execution of marketing campaigns.
Implementing and managing marketing automation tools.
Monitoring and analysing key performance indicators (KPIs) to evaluate the effectiveness of CRM campaigns.
Analysing market trends and competitive landscape to identify growth opportunities.
Coordinating with other departments to ensure marketing efforts are aligned.

Your Profile:
Experience in managing bonus programmes and player retention strategies.
Strong understanding of CRM systems and analytics tools.
Experience in a senior marketing role, preferably in the gaming industry.
Excellent communication and organisational skills.
Ability to work in a fast-paced environment and adapt to new challenges.
Excellent analytical and strategic skills.
Ability to effectively manage a team and inspire employees.
Experience working with data and analytics to make informed decisions.
Experience with marketing automation and analytics tools

We offer:
Working with gambling industry experts;
Competitive salary in $,and package of benefits (annual leave 21 days, paid sick leave etc)
Fully remote – work from any country
Opportunity to work in an international and multinational environment
Professional training and development
Opportunity to work with the team of professionals