Head of Marketing

Hi! We're Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we've grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We're looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products.

You're a great fit if you have:
Hands-on expertise across all major paid channels Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
Proven ability to run UA on both Web and App
Experience in mobile subscription apps
Experience managing teams of 5+ specialists
Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
Bidding and budget allocation strategy value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
Incrementality and holdout testing geo-lift, incrementality tests
Solid grasp of subscription economics LTV/pLTV, ROAS/ROI targeting
Comfortable with data analysis (SQL, cohorts, dashboards)
Ability to manage large budgets

Will be a plus:
Track record of building marketing automation or internal tooling
Comfort using AI tools in marketing/analytics workflow
Experience owning both technical measurement setup and the team that acts on it

What you'll do:
Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
Own the technical marketing setup end to end events, attribution, MMP, analytics and keep it reliable
Lead, mentor and develop the marketing unit team
Manage budgets and deliver against ROI/ROAS targets
Partner cross-functionally to unblock measurement, creative and monetization work

We offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
English Lessons: We provide corporate English lessons to support your professional and personal growth.
Professional Development: Annual learning budget for courses, training, certifications, and conferences.
Public Holidays: You receive days off according to the official public holidays of your country of residence.
Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:
Recruitment Screen Tech interview Final interview Reference check Job Offer