PPC SEM Campaign Manager Home Services

We're Hiring: PPC & SEM Campaign Manager Home Services | US Market | Full-Time | PST Hours
We're a performance-driven digital marketing agency specializing in home services and construction lead generation for the US market. We're looking for a hands-on Campaign Manager who owns results end to end from strategy to the qualified phone call.

This is not a role for someone who only knows how to run ads. We need someone who understands the full journey: from search intent to phone call, from phone call to qualified opportunity, from opportunity to real revenue for a local service business.

Non-Negotiable Requirements Please Read Before Applying: Full-time availability during US PST working hours
Native-level English written and verbal, non-negotiable
Proven hands-on experience with the US market across Google, Meta, Bing, and native
Solid, verifiable work history not freelancers filling time between gigs
Home services / construction experience required e-commerce, SaaS, or fintech background alone is not enough

What you'll own:
Plan, build, and manage paid campaigns across Google Ads, Meta, Microsoft/Bing, Taboola/Outbrain, Yelp Ads, Google Local Services Ads, and Nextdoor/LinkedIn as needed
Create and optimize full-funnel lead generation strategies audience targeting, ad copy, landing pages, tracking, and lead-nurturing funnels
Monitor performance and continuously improve KPIs cost per lead, lead quality, conversion rate, and ROI (not just clicks) Own setup and integrity of conversion and call tracking so every lead is measured accurately
Stay current on platform updates, A/B testing strategies, and market trends in home services
Build repeatable systems, SOPs, reporting structures, QA processes, and campaign management workflows that allow the team to scale without losing quality
Maintain strict QA discipline before every launch budgets, geo-targeting, tracking, landing pages, phone numbers, forms, conversion actions, and campaign settings

AI & Automation Core to This Role:
Use AI to draft, test, and iterate ad copy and creative concepts at speed with the judgment to edit and direct that output, never paste it raw
Use AI for audience and keyword research, competitor analysis, and market intelligence
Build reporting and analysis workflows that turn raw platform data into clear, decision-ready insights
Be fluent in platform-native AI: Google Performance Max & Smart Bidding, Meta Advantage+, and AI-assisted creative knowing when to trust automation and when to override it
Build repeatable AI and automation systems using tools like Make.com, Zapier, or Google Apps Script to eliminate manual, repetitive work

Tracking & Attribution:
Hands-on with call tracking (CallRail or similar) and call-driven conversion measurement
Strong with GA4, Google Tag Manager, and conversion tracking across platforms
Familiar with offline conversion imports and server-side tracking to feed real lead quality back into platforms
You care what happens to a lead after the click not just the cost of the click

Must-Haves:
Proven track record managing paid media campaigns targeting the US market
Deep knowledge of the home services vertical remodeling, HVAC, solar, roofing, garage doors, windows, etc.
Demonstrated success generating high-quality leads at scale measured by qualified leads and CPL, not vanity metrics
Experience building and managing end-to-end ad funnels from cold traffic to converted lead
Hands-on proficiency with Google Ads, Meta Ads Manager, Microsoft/Bing Ads, native platforms, and Google Tag Manager
Native-level English strong written and verbal communication
Experience with Yelp Ads and Google Local Services Ads (LSA) strong advantage
Familiarity with automation and lead-nurturing platforms major plus

Who You Are:
Independent, proactive, and execution-driven you don't wait to be told what to do
Data-minded but creative constantly testing, iterating, and pushing performance boundaries
You embrace AI and automation as tools for scale and smarter decisions not as a gimmick or a crutch
You think like a strategist and work like an operator
You want to help small businesses grow energized by making a real difference for an SMB owner, not by chasing the biggest budget
Loyal, analytical, hungry for results, and excited to grow as part of a small, sharp, accountable team

This role is NOT for you if:
Your background is primarily e-commerce/DTC, SaaS, or fintech
You rely on grey-hat or aggressive black-box agency tactics
You only want to direct strategy from above we need someone hands-on, detail-oriented, willing to build, check, fix, test, and improve directly
You're a freelancer looking to fill time between gigs