Sports Retention Manager

We are looking for a Sports Retention Manager to work with our sports audience in India. This is a full-cycle role from idea and segmentation to campaign launch in CRM and performance analysis.

What you'll do
Develop the sports loyalty program: mechanics, levels, rewards and economics.
Create and launch gamification in Smartico: missions, tournaments, achievements and leaderboards.
Plan retention campaigns around the sports calendar: IPL, major tournaments and seasonal events.
Build campaigns end-to-end: idea segmentation Smartico launch post-analysis.
Work with RFM, lifecycle and behavioral segmentation.
Run A/B tests and work with control groups.
Analyze retention, uplift, bonus spend and cost per retained player.
Requirements
2+ years of experience in CRM / Retention within iGaming.
Experience specifically in Sports Betting is mandatory.
Hands-on experience with CRM platforms: Smartico is a strong plus; Optimove, Fast Track and Symplify are also relevant.
Experience with segmentation, bonus mechanics and gamification.
Understanding of betting audiences and retention cycles around sporting events.
Knowledge of cohort analysis, A/B testing, control groups and basic bonus economics.
Strong autonomy and ability to work without daily management.
English sufficient for documentation and business communication.
Nice to have: experience with the India GEO and cricket audience, knowledge of IPL, loyalty programs and Responsible Gaming.
We offer
Fully remote work
20 paid working days of annual leave
Paid sick leave and medical benefits
Training and professional development programs
Corporate events and regular team meetups