LinkedIn Ads Specialist (Fintech, Payment Solutions)

We are looking for a results-driven LinkedIn Ads Specialist with experience in fintech, online banking, or payment solutions to manage and optimize paid advertising campaigns, generate qualified leads, and help grow our customer base.

Responsibilities:
Plan, set up, launch, and manage paid advertising campaigns on LinkedIn to attract potential customers to our payment system.
Develop and execute B2B lead generation strategies to reach businesses that could benefit from our payment solutions.
Research and define target audiences based on industries, company size, job titles, geography, and relevant business needs.
Create and optimize ad copy, creatives, and campaign formats to attract potential customers and drive conversions.
Manage advertising budgets and optimize campaigns to improve lead quality and reduce customer acquisition costs.
Set up and monitor conversion tracking, lead generation forms, and campaign performance.
Analyze key metrics, including CTR, CPC, CPL, conversion rates, and lead quality.
Conduct A/B testing and continuously optimize campaigns based on performance data.
Collaborate with the sales and marketing teams to align advertising campaigns with business goals and customer acquisition targets.
Prepare regular performance reports and provide actionable recommendations for campaign improvement.
Stay up to date with LinkedIn advertising tools, trends, and best practices in fintech and payment solutions.

Requirements:
Proven hands-on experience setting up and managing paid LinkedIn advertising campaigns.
Strong knowledge of LinkedIn Campaign Manager, B2B audience targeting, bidding strategies, and campaign optimization.
Demonstrated experience in B2B lead generation and customer acquisition.
Understanding of performance marketing metrics and the ability to optimize campaigns based on data.
Experience with conversion tracking, analytics, and lead generation tools.
Experience in fintech, online banking, payment systems, or payment solutions is a strong advantage.
Ability to identify relevant business audiences and develop effective advertising strategies to attract potential customers.
Analytical, proactive, independent, and results-oriented mindset.

Languages:
Ukrainian fluent
English Upper-Intermediate or higher

What we offer:
Opportunity to work in a growing payment system.
Direct impact on customer acquisition and business growth.
Dynamic environment with international projects.
Competitive compensation package.