Product Marketing Manager

Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives physically and emotionally.

At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes from yoga and fitness to better habits and mental well-being.
Now, we're looking for a user-centric Product Marketing Manager someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.

What to expect:
Global focus and significant budgets: Tier-1 markets (US & beyond) with proven traction and clear room to scale;
A strong team of A-level players: who inspire you to develop and grow alongside the best.
AI-first approach: smarter workflows and a clean, personalised user experience;
Experimentation at the core: a strong setup with a funnel builder, deep analytics, and continuous A/B testing;
Focus on product: acquisition is driven by experienced UA, Creative, and PPC teams you focus on product growth and impact;
Direct collaboration with the CEO: built 10+ successful products in the niche and actively involved in product decisions;
Fast-paced execution: quick decisions, real ownership, and no unnecessary approvals;
Clear growth path: real opportunities to grow into Lead, Head, or GM roles as the company scales.

What you will do:
Own and optimize the full conversion funnel from onboarding to purchase with a strong focus on web flows, monetization models, and pricing;
Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
Research markets, competitors, and user behavior (via interviews, heatmaps, and analytics) to uncover growth opportunities and user pain points;
Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.

What we're looking for:
3+ years of experience in Growth, Product Marketing, or Product roles, including B2C subscription-based products;
Proven track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
Strong hands-on experience in A/B testing, data analysis, and data-driven decision-making;
Solid understanding of unit economics, key product and marketing metrics;
Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
Expertise in launching and scaling products from scratch, owning key growth and marketing processes end-to-end.
Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
Confident English (B2+).

What we offer:
Competitive compensation with regular salary reviews;
Performance-based bonuses may be offered on an individual basis, tied to the achievement of agreed goals;
Fully remote work work from anywhere and build your day around your lifestyle;
Flexible working hours that let you work when you're most productive;
A benefits package, including paid vacation, public holidays, a birthday day off, sick leave, and more. We care about work-life balance and want you to feel comfortable working with us;
All the equipment you need to work comfortably and effectively;
Coworking reimbursement in Kyiv for employees who prefer working from a coworking space;
Corporate discounts across a range of brands and services;
Continuous learning opportunities, including access to our curated corporate library and professional development resources.

We're not looking for someone to just join the team" we're looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you send over your CV, and let's talk!