Senior Lead Generation / GTM Engineer

Movadex is a product engineering studio that helps startups design, build, and launch complex digital products. Over the past decade, we've partnered with founders and venture-backed companies to build MVPs, scale products, and extend engineering teams.

Role Overview
This is a senior, technical, builder-first role at the intersection of GTM engineering, lead generation, data, and automation.
You are not a campaign manager.
You are a GTM systems architect responsible for revenue infrastructure.
You will own and scale the systems that generate pipeline from data sourcing and enrichment to automation, CRM architecture, and outbound execution.

What You'll Own
End-to-end GTM and lead generation infrastructure (tools, data, workflows, automation)
Outbound engine: sourcing enrichment segmentation outreach CRM
ICP definition, targeting logic, and segmentation frameworks
Automation pipelines for prospecting, enrichment, and lead generation
Funnel optimization and GTM experimentation
Data quality, integrations, and performance tracking
Key Responsibilities
Build and maintain the GTM stack (HubSpot, Clay, Apollo, LinkedIn Sales Navigator, etc.)
Design scalable lead generation workflows (sourcing, enrichment, scoring, routing)
Build and maintain automated data flows across systems (APIs, no-code/low-code tools, automation platforms)
Develop and optimize outbound systems (email, LinkedIn, multi-channel sequencing)
Run structured experiments to improve conversion and pipeline performance
Own GTM analytics: pipeline tracking, conversion metrics, and campaign insights
Work directly with founders on GTM strategy execution and system design
Requirements
3+ years in GTM Engineering, Lead Generation, Growth Engineering, RevOps, or Marketing Ops
Strong hands-on experience with HubSpot, Clay, Apollo, LinkedIn Sales Navigator
Proven experience building automation workflows or data-driven systems
Deep understanding of ICP, segmentation, and targeting logic
Familiarity with APIs, integrations, and data pipelines
Experience building or scaling outbound / lead generation systems
Experience with AI tools for GTM automation is a plus

Why This Role Matters
You will build the core system that turns outbound and lead generation into a predictable, scalable revenue engine.
This is a high-impact role working directly with founders, where your systems directly define pipeline growth.